Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
Where to buy Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Thoughts books online?
- ISBN13: 9780071467858
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells
Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you delight in…? * Leap into…
Descriptions and benefits that make appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll fall in like with…* Your ticket to… * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life simpler * You’re one of a select few… * discriminating * Your thoughtful gift
Buy Cheap Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Thoughts Online
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Agreed the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and thoughts here are already overused and familiar. I myself have already used many of them, and I’m honestly new at this.
If you’re at all veteran in selling I’d probably try the sequel to this book, but as for me, I’ll pass on that too.
Reader’s Rating: 2 / 5
This is a book in which the leader has collected words and phrases from different sources over time and made into a book – a fantastic collection at that. If you are looking for some fantastic thoughts – this book doesn’t have any. The book is divided into 4 sections; Grabbers, Descriptions and Benefits, Clinchers, and Special Strategies. And the painstaking collection of various words and phrases collected over time are shown under each head with the bulk of book taken up by the Descriptions and Benefits. A must have book by your side if you are tentative for words or phrases while writing a business letter, etc. Had I been a copywriter I would have agreed the book 5 stars.
Reader’s Rating: 4 / 5
As a freelance writer, this book has become an instrumental reference piece in my library. Its contents are invaluable for any writer struggling to find that perfect word. I particularly liked the sections about different words to use for openings and closes–very useful information for anyone who writes sales letters of any kind.
Reader’s Rating: 5 / 5
This is a fantastic book but if you own a kindle do not waste your money purchasing the kindle version of this book buy the hard copy! I am lucky to have perfect vision but even then the text size is so tiny it is a challenge to read. you cannot adjust the type size either. Spend the couple extra bucks and by the hard copy this is one of persons reference books that even if the type was larger is just not a excellent candidate for the kindle!
Reader’s Rating: 1 / 5
Fantastic book. I use it for all my clients to merchandise their inventory to their patrons. They like me for it!
Reader’s Rating: 5 / 5