Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

  • ISBN13: 9781568984483
  • Condition: USED – GOOD
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Product Description
The organization of letters on a blank sheet — or screen — is the most basic challenge facing anyone who practices design. What type of font to use? How huge? How should persons letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section starts with an simple-to-grasp essay that reviews past, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no’s to avoid).

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