The World Is Flat 3.0: A Brief History of the Twenty-first Century

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The World Is Flat 3.0: A Brief History of the Twenty first Century

  • ISBN13: 9780312425074
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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A New Edition of the Phenomenal #1 Bestseller
 
“One mark of a fantastic book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal,” the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh tales and insights to help us know the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently questioned by parents across the country, this third edition also includes two new chapters–on how to be a political liberal and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all apt publishers and public facts.
 
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks–environmental, social, and political, powerfully illuminated by the Pulitzer Prize–winning leader of The Lexus and the Lime Tree.
Thomas L. Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the leader of three best-selling books: From Beirut to Jerusalem, winner of the National Book Award for nonfiction and still considered to be the definitive work on the Middle East, The Lexus and the Lime Tree: Understanding Globalization, and Longitudes and Attitudes: Exploring the World After September 11. He lives in Bethesda, Maryland, with his family tree.
Winner of the Financial Times/Goldman Sachs Book Award
A New York Times Notable Book
A Christian Science Monitor Best Book of the Year
A Washington Post Best Book of the Year
An Economist Best Book of the Year
 
When scholars write the history of the world twenty years from now, and they come to the chapter “Y2K to March 2004,” what will they say was the most crucial development? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of equipment and events that allowed India, China, and so many additional countries to become part of the global supply chain for services and manufacturing, making an explosion of wealth in the middle classes of the world’s two largest nations, giving them a huge new stake in the success of globalization? And with this “flattening” of the globe, which requires us to run quicker in order to stay in place, has the world gotten too tiny and too quick for human beings and their political systems to adjust in a stable manner?

In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the courageous new world for readers, allowing them to make sense of the regularly bewildering global scene unfolding before their eyes. With his unique ability to translate complex foreign policy and economic issues, Friedman clarifies how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.
 
This updated and expanded edition of Friedman’s 2005 bestseller features a hundred new pages of fresh reporting, insights, and commentary, drawn both from his 2005 travels (to India, to China, to the Middle East) and from his encounters with readers around the country, who have shared their accounts of the flattening of the world as it is being felt in the American heartland.  Among the topics covered are:
 
•  An explanation of Friedman’s conviction that the flattening of the world “will be seen in time as one of persons fundamental shifts or inflection points, like Gutenberg’s invention of the printing press, the rise of the nation-state, or the Manufacturing Revolution.”  (Chapter 1)
 
•  A preview of the emerging “Business Web,” in which companies “rent” software at websites like Salesforce.com and have it customized to their needs as a replacement for of developing proprietary software and employing a tech department to install it—a huge savings in cost and effort.  (Chapter 2)
 
•  An explanation of “uploading” as one of the ten forces that are flattening the world. Uploading—blogging, open-source software, pooled knowledge projects like Wikipedia, and now podcasting—enables individuals to bring their experiences and opinions to the whole world more quickly, cheaply, and easily than ever before.  (Chapter 2)
 
•  A definitive explanation of the “triple convergence,” in which the flattening of the world has knocked out first the walls, then the ceilings, and now the floors that defined the world as it was before the Wall came down and the flattening started (Chapter 3); and a deeper, sharper explanation of how the go from a vertically organized world to a horizontally organized one will force a “fantastic sorting out” of our values and priorities.  (Chapter 4)
 
•  A mapping of what Friedman calls the “New Middle”—the places and spaces in the flat world where middle-class jobs will be establish—and an account of the character types who will thrive as “New Middler”: collaboration and orchestrators; synthesizers, who blend knowledge across disciplines; explainers, who interpret the tide of new knowledge; leveragers, who can make value from it; adapters, who can go from one New Middle job to the next in the flat world.  (Chapter 6)
 
•  A chapter-long account of “The Right Stuff”—the qualities American parents and teachers need to cultivate in American young people so that they will be able to thrive in the flat world: the right education, passion and curiosity (CQ, or curiosity percentage, will be more vital than IQ); and the ability to “play well with others.”  (Chapter 7)
 
•  The incredible tale of how President Bush shunned a meeting of leading “technologists” in the very office building where he was holding a meeting on privatization of Social Security—a tale that exemplifies all the misplaced priorities and bungled opportunities of this Administration.  (Chapter 8)
 
•  The tale of Ireland’s swift rise from poverty to prosperity as it made the right moves to adapt to the flattening of the world.  (Chapter 9)
 
•  A call for a government-led “geo-green” strategy to preserve the planet’s environment and natural resources as the entry of billions of people into the middle class in China and India makes huge increases in demand for cars, fuel, water, and the like.
 
•  A chapter-part explanation of “The Globalization of the Local”: of the ways the flattening of the world, and globalization generally, have affected local and regional culture—really strengthening local and regional identity rather than homogenizing the world American style.  (Chapter 13)
 
And additional topics such as Indians tutoring American students online, of trade pacts being concluded through videoconferencing on flat-screen TVS, and of Google “search engine optimizers” a

Amazon.com Review
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Lime Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn’t going to be flat, it is flat, which gives Friedman’s breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists–the optimistic ones at least–are inevitably prey to.

What Friedman means by “flat” is “connected”: the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or nearly anything else, straight away with billions of additional people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments–when the dot-com bust turned interest away from the business and equipment pages and when 9/11 and the Iraq War turned all eyes toward the Middle East–is when they really started to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete–and win–not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn’t forget the “mutant supply chains” like Al-Qaeda that let the tiny act huge in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his tale after his book’s relief and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What’s changed in a year? Some of the sections that opened eyes in the first edition–on China and India, for example, and the global supply chain–are largely unaltered. As a replacement for, Friedman has more to say about what he now calls “uploading,” the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes point recommendations about the technical and creative training he thinks will be required to compete in the “New Middle” class. As before, Friedman tells his tale with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you’re going to be trampled if you don’t keep up with it. A year later, one can sense his rising impatience that our well loved culture, and our political leaders, are not helping us keep pace. –Tom Nissley

Where Were You When the World Went Flat?

The World Is Flat 3.0: A Brief History of the Twenty first CenturyThomas L. Friedman’s reporter’s curiosity and his ability to admit the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the leader of landmark books like From Beirut to Jerusalem and The Lexus and the Lime Tree. They also make him an endlessly fascinating conversation partner, and we’ve now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there’s nearly no one from Washington, D.C., listed in the pointer of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, “Can You Hear Me Now?”)

And now you can listen to our second interview, in which he talks about the updates he’s made in “The World Is Flat 2.0,” including his response to parents who said to him, “Fantastic, Mr. Friedman, I’m glad you told us the world is flat. Now what do I tell my kids?”

The Essential Tom Friedman

The World Is Flat 3.0: A Brief History of the Twenty first Century
From Beirut to Jerusalem		 The World Is Flat 3.0: A Brief History of the Twenty first Century
The Lexus and the Lime Tree		 The World Is Flat 3.0: A Brief History of the Twenty first Century
Longitudes and Attitudes

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