The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference

  • ISBN13: 9781600240058
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“The best way to know the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the additional mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to reflect of them as epidemics. Thoughts and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the theory of memetics will admit this concept, Gladwell’s The Tipping Point has reasonably a few appealing twists on the theme.For example, Paul Revere was able to stimulate the forces of resistance so effectively in part because he was what Gladwell calls a “Connector”: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere “wasn’t just the man with the largest Rolodex in colonial Boston,” he was also a “Maven” who gathered wide information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day–reflect of how regularly you’ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and additional concepts (such as the “stickiness” of thoughts or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue’s Clues, or explaining why it would be even simpler to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a small too tightly, and Gladwell’s closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a all-purpose audience in ages. It seems inevitable that “tipping point,” like “future shock” or “chaos theory,” will soon become one of persons thoughts that everybody knows–or at least knows by name. –Ron HoganAmazon.com Review
“The best way to know the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the additional mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to reflect of them as epidemics. Thoughts and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the theory of memetics will admit this concept, Gladwell’s The Tipping Point has reasonably a few appealing twists on the theme.

For example, Paul Revere was able to stimulate the forces of resistance so effectively in part because he was what Gladwell calls a “Connector”: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere “wasn’t just the man with the largest Rolodex in colonial Boston,” he was also a “Maven” who gathered wide information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day–reflect of how regularly you’ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and additional concepts (such as the “stickiness” of thoughts or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue’s Clues, or explaining why it would be even simpler to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a small too tightly, and Gladwell’s closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a all-purpose audience in ages. It seems inevitable that “tipping point,” like “future shock” or “chaos theory,” will soon become one of persons thoughts that everybody knows–or at least knows by name. –Ron Hogan

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