The Paradox of Choice: Why More Is Less

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The Paradox of Choice: Why More Is Less

  • ISBN13: 9780060005696
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with leader interviews, insights, features, suggested readings, and more.

Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions–both huge and tiny–have become increasingly complex due to the overwhelming plenty of choice with which we are open.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to choice-building paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling fleeting of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz clarifies at what point choice–the hallmark of individual freedom and self-determination that we so cherish–becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice–from the mundane to the profound challenges of balancing career, family tree, and individual needs–has ironically become a problem as a replacement for of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can momentously lower the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the vital ones and snub the rest, and ultimately derive greater satisfaction from the choices you have to make.

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