The Laws of Simplicity
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- ISBN13: 9780262134729
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition open by the Association of American Publishers, Inc.
Finally, we are learning that simplicity equals sanity. We’re rebelling against equipment that’s too intricate, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and simple to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, equipment, and design—guidelines for needing less and really getting more.
Maeda—a professor in MIT’s Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of “improved” so that it doesn’t permanently mean something more, something added on.
Maeda’s first law of simplicity is “Lower.” It’s not automatically beneficial to add equipment features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren’t distracted by features and functions they don’t need. But simplicity is not less just for the sake of less. Skip yet to be to Law 9: “Failure: Accept the fact that some things can never be made simple.” Maeda’s concise guide to simplicity in the digital age shows us how this thought can be a cornerstone of organizations and their products—how it can drive both business and equipment. We can learn to simplify lacking sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls “The One,” tells us: “Simplicity is about subtracting the obvious, and adding the meaningful.”
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John Maeda is a super bright guy, but, like many academics, he’s not excellent at writing. Do not spend your money on this.
Reader’s Rating: 1 / 5
I couldn’t know his own world of simplicity.
not really original as much as I expected.
Reader’s Rating: 2 / 5
Maeda asserts the point of view that the foundation of simplicity is the most vital thing to erect anything upon it, and I have to agree with that. The book is finding the core of what matters the most in bringing the sanity back to the world that’s apt more intricate everyday. It’s an enormous task to untangle the invisible mess, but I’m looking forwards to the more practical development based on Maeda’s thought-stream that was open in a Zen-fashion.
Reader’s Rating: 5 / 5
Our lives are apt more complex and hard to manage. Simplicity cuts through the thick of it and drives the thought of 10 Simple Rules to know how to do it. John Maeda, provides a roadmap for simple principles that helps with molding new ways to approach complex business decisions. This is a fantastic read for persons who wish to rethink their Innovative approaches!
Reader’s Rating: 5 / 5
Well organized, methodical and common sense but nothing really exciting or insightful
Reader’s Rating: 3 / 5