The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

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The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On Line

Product Description
It’s an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn’t exist a few fleeting years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Market breaks down and makes sense of the global possibilities for marketing and selling crafts.

First, determine the right fee for every item — not too expensive and certainly not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, leader Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the fee is right, customers will buy.

Then it’s on to selling. The boom in indie craft fairs and sites such as Etsy (“Your place to buy & sell all things handmade”) is providing artisans with an ever-expanding market for handcrafted items. Chapin demystifies every venue. She clarifies the guidelines that craft fairs impose on exhibitors, the predictable yearly calendar of shows, and how to start a new craft honest.

For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most well loved Web marketplaces run. Traditional brick and huge gun consignment stores are still very excellent options for many crafters. Chapin clarifies how to approach shopkeepers and erect strong relationships.

Wrapping everything up with media advice and tips on how to get the word out, The Handmade Market is the sales and marketing bible that today’s crafters need.

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