The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits
Where to buy The Chance at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits books online?
- ISBN13: 9780137009275
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”
–Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)
An thought can change the world…
- How to serve the world’s poorest people and make a profit
- New strategies and tactics for building
winning businesses in today’s emerging markets - New bottom of the pyramid trends in equipment, healthcare, consumer goods, finance, and beyond
- Insights from top CEOs succeeding in emerging markets
- New and updated case studies–from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers
Five years ago, C.K. Prahalad’s The Chance at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path–building large, profitable businesses that are sinking poverty and eliminating human misery at the same time.
Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The chance at the bottom of the pyramid: doing well by doing excellent or doing excellent by doing well!
Inspired by C.K. Prahalad’s leap forwards insights in the original edition of The Chance at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people–while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s thoughts are no longer isolated instances of innovations. They are proven, widely practiced “reality.”
In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this thought is being implemented in poor regions around the world.
Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
- Solving the unique problems faced by bottom of pyramid customers
How to make a profit by helping people escape poverty and misery - Leap forwards forms of innovation for emerging markets
From rugs to cellphones, finance to energy, supply chains to state-of-the-art equipment - Building new ecosystems for wealth creation
You can’t do it alone–but you can do it together - Scaling up to impact the enterprise–and society
Beyond “micro-businesses” and prototypes: large presence, large wins
The CD included with the book includes video case studies and three bonus PDF case studies. Bonus videos and case studies, in addition to persons on the CD, can be establish on the book’s website, www.whartonsp.com/prahalad.
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FBP is an intriguing concept and the model can be scaled up or down in size in all parts of the world. The book serves as a wake up call to businessmen across the world.
Reader’s Rating: 3 / 5
A new approach which in fact is so simple but psychologically so hard to accept. We have tried it out and and experimental companies doing it since 16 years: to design and market low end products for the “Bottom of the Pyramid” (BOP) with high profit margins at low cost. We have developed a tool which we call MMP or Multiple Market Positioning which shows step by step how to apply this BOP thought successfully. Regards, Dr. Peter Oertli, OEC Oertli Consulting, CH-8142 Uitikon-Zurich, Switzerland.
Reader’s Rating: 5 / 5
Give a man to fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
It’s a fantastic quote. But it’s not from the Bible. It’s just a well-worn proverb that teaches that education is better than enablement.
Tony Rush
Reader’s Rating: 3 / 5
Prahalad’book “the chance at the bottom of the pyramid” demonstrates the importance to get the people we are “supposed” to help to get involved. The bottom up approach is in line with William Shaffeerly and David Bornstein books where the people are key to any lasting development. The top down approach a la Jeffrey Sacks are fine for the politicians but did not bring much results after all these years. It is time for a change in approach and the Nobel Fee to Dr. M.Yunus is very encouraging.
Reader’s Rating: 5 / 5
…teach a man to fish, and he’ll eat for a lifetime” is establish nowhere in the Bible, sir.
But this is:
Better is the poor who walks in his integrity than he who is bent though he be rich. (Proverbs 28:6)
Reader’s Rating: 4 / 5