The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

  • ISBN13: 9781427797100
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Mary Gehlhar, leader, industry power, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cape, gives readers behind-the-scenes insights and essential business information on making and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or mark up and moving on the right track, including:

  • How to make a viable business plot
  • Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
  • The best sources for fabric and materials
  • Navigating the pitfalls of production both at home and abroad
  • Marketing, branding, and getting the product into the stores and into the customer’s closets
  • Romancing the press, dressing celebrities, and creative publicity techniques
  • Producing a runway show that will get results

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