The Dip

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The Dip

Product Description
The ancient adage is incorrect-winners do quit, and quitters do win.

Every new project (or job, or leisure activity, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you-re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it-s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling leader Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying all ears and motivated when it really counts.

Winners quit quick, quit regularly, and quit lacking guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the larger the barrier, the larger the reward for getting past it. If you can become number one in your niche, you-ll get more than your honest share of profits, glory, and long-term security.

Losers, on the additional hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you-re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun small book will help you figure out if you-re in a Dip that-s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn-t aver to have all the answers. But he will teach you how to question the right questions.

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