The Art of Choosing
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- ISBN13: 9780446504102
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar questions the hard questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges yet to be.
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I tried every way I know to contact your firm after this book arrived three days later than the “next day” manner of language I paid for. Since I had paid for the book with my Amex, I protested the charges with the card. I am still waiting for a name to contact me concerning the late manner of language. I will guarantee you I won’t pay for the book until a name does.
Harry Slyhoff
Reader’s Rating: 3 / 5
I am surprised that I have received nothing till today. Could you give me an explantion for this issue?
Sincerely,
Sergio.
Reader’s Rating: 1 / 5
If you’re looking for an literary look at choice and what makes humans choose the way they do, you might want to pick up The Art of Choosing. But despite my deep interest in this topic, I couldn’t get into the book. It is missing the link to modern culture/civilization that makes additional books like The Tipping Point, Freakonomics, and Made to Stick so compelling.
As a replacement for of feeling like it revealed something about the inner workings of my mind, I felt like I was reading dense scientific abstracts. So I chose to place the book down and go on.
Reader’s Rating: 2 / 5
Iyengar offers nothing more than a survey of research on various aspects of social cognition & culture related to a very broad definition indeed of “choice.” There is small if anything new here, and although Iyengar is a sedulous writer, she is not an effective one: she faithfully follows the pop-science formula of packing her book full of anecdotes and factoids, as if simply amassing such material is enough for a book to prove its value. It isn’t.
The surprising thing is that Iyengar has done her own research on choice. Why, then, didn’t she erect her book around that research in a way that conveys something more than a hodgepodge?
Far better, for persons who are interested in this topic, are books built around an insightful theme of some sort, e.g. “The Paradox of Choice: Why More Is Less,” by Barry Schwartz. Schwartz really has something to say, and he says it in fewer pages than Iyengar takes to say nothing.
Reader’s Rating: 1 / 5
Sheena does an brilliant job of combining highly rigorous research studies with compelling anecdotes that highlight how choice impact our well-being. She takes the literary and makes it significant to multiple aspects of our every day life. Fascinating book – highly recommended to all!!!!
Reader’s Rating: 5 / 5