The 22 Immutable Laws of Branding
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Product Description
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded market. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two simple-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to erect the category, a brand should welcome additional brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world’s best, including Coca-Cola, Xerox, BMW, Federal Prompt and Starbucks, to provide you with the practiced insight you need to erect a world-class brand.Amazon.com Review
When you call a book The 22 Immutable Laws of Branding, you’re pretty much ruling out Oprah’s Book Club as potential buyers. (Not that Oprah herself isn’t a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, “The power of a brand is inversely proportional to its scope,” and hectors managers with the thought that “customers want brands that are narrow in scope,” you know he’s right (he backs himself up with dozens of examples), and you know it’s the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) –Lou Schuler
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This is one of the worst books that I was required to read for my MBA program. I didnt benefit anything from reading the book. The authors of this book should not be considered “authors”, and people should be paid to read such a book!!
When you read the book, you will know what I say (if you have to read it).
The Authors reflect that readers are coming from the moon or maybe Mars, and that they don’t know the clear obvious in their life!
Reader’s Rating: 1 / 5
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Reader’s Rating: 1 / 5
Simply place this book sucks. The examples are out of date and can only be applied to a mature company being run by brian dead drones.
Don’t waste your money.
Reader’s Rating: 1 / 5
El libro ejemplifica muy bien de lo que se trata de crear marcas líderes dentro del mercado, con extractos de marcas de talla internacional. En definitiva: un libro altamente recomendable.
Reader’s Rating: 5 / 5
Nearly everything in this book is hackneyed verbatim from the marketing classic “Positioning, the battle for you mind” by Jack Trout; Give credit where it’s really due.
Reader’s Rating: 1 / 5