Switch: How to Change Things When Change Is Hard
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- ISBN13: 9780385528757
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary hindrance is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have learned that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a fantastic beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind likes the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-ancient medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, tale-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and additional fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.Amazon.com Review
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
“Change is hard.” “People despise change.” Persons were two of the most common quotes we heard when we started to study change.
But it occurred to us that if people despise change, they have a amusing way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the largest changes: Getting married. Having kids. (If people despise change, then having a kid is an dreadfully dumb choice.)
It puzzled us–why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We establish the answer in the research of some brilliant psychologists who’d learned that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and offhand and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In persons situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal “schizophrenia” about change? We judge it is.
In our research, we studied people trying to make hard changes: People fighting to lose weight and keep it off. Managers trying to fix an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded–and, to our surprise, we establish arresting similarities in the strategies they used. They seemed to share a similar game plot. We wanted, in Switch, to make that game plot available to everyone, in hopes that we could show people how to make the hard changes in life a small bit simpler. –Chip and Dan Heath
(Photo © Amy Surdacki)
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“Change.” When that particular word is open to a bunch of people, there can be a heap of different reactions, but there’s permanently a result. This book, “SWITCH”, by the Heath brothers, brought change into a whole new light for me. They were able to take the concept, place it in a pizza box and then cut it up into an easily palatable format. There is so much in this book that I am excited to share with others, be it in the work world or our family tree life. My wife and I are going to go through it together in order to get a better thought of how to affect change in ourselves and our family tree circle.
Being one who likes a excellent tale, I especially appreciated the tale-telling in this book. Tales make it simple to know what the change-agents were going through and also a excellent behind-the-scenes look at what they were facing. Many times during my reading I caught myself wondering if my approach would have been the same. The part of the book that dealt with finding the bright spots made a lot of sense. Of course we should emphasize the excellent and not dwell on the terrible. That just makes sense! But when I saw it really played out in the tales in the book, it really hit home. That small chapter will serve our family tree for years to come, as well as any businesses we are involved in.
Being a person who likes chaos and new adventures, I have permanently been perplexed by the opposite result when new opportunities present themselves. Now, with the help of “SWITCH” I’m more apt to know and enter into persons thoughts more readily than before.
This is a fantastic book. One I will gift to others and one I expect to read many more times. It’s going in the Kindle.
Lenny Monroe
Reader’s Rating: 5 / 5
The Heath brothers do a fantastic job of sharing potentially dry information in a understandable and engaging manner.
I appreciated the viewpoint and data shared in regards to self control being an exhaustible resource. It gives me new understanding for myself and others. There were lots of nuggets through-out the book, many have been shared in additional reviews.
Personally I have establish it helpful for my own change as well as potential change I’d like to apply in the workplace. It is encouraging and motivating for persons contemplating change of most any sort.
Reader’s Rating: 5 / 5
They did it again. The thought and how they present it is awesome. I like this book. Lots of application to place into, and you can easily tell to most of the tales.
The “Made To Stick” was a fantastic book that easily applicable for teachers, leaders, teamworks. And now SWITCH moves with the same ease and fantastic Framework that can be applied anywhere.
It is about HOW WE CAN HELP OTHER TO CHANGE. The 9 steps (divided to 3 major steps) are simple to know. I like this type of “framework” that can be easily applied to a lot of “change” situations.
This is ***Kotter’s 8 steps to change*** for the rest of us. With even more compelling tales and samples.
Go buy and delight in the book, and you will reap huge benefit. Certainly will be in the top 5% of excellent books that I recommend.
Reader’s Rating: 5 / 5
Concise writing with the appropriate dash of humor throughout. I loved this book. Their first ‘Made To Stick’ book didn’t bowl me over, but this book is incredible. I reflect they have really made something special here.
This is a modern textbook for change in all areas. I can’t say enough excellent things about this book. Both the content and the way it’s open are top notch. You will get many points to take away and apply readily.
Reader’s Rating: 5 / 5
Fantastic book, with well written examples and practical explanations about behaviour change. recommended for anyone who has to ever struggled with implementing change on a personal or managerial level.
Reader’s Rating: 5 / 5