Socialnomics: How Social Media Transforms the Way We Live and Do Business

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Socialnomics: How Social Media Transforms the Way We Live and Do Business

  • ISBN13: 9780470477236
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A fascinating, research-based look at the impact of social media on businesses and patrons around the world, and what’s in store for the future

Social Media. You’ve heard the term, even if you don’t use the tools. But just how huge has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or ruined by the use of social media. Online networking sites are being used as giant, free focus groups. Publicity is less effective at influencing patrons than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of “Socialnomics” is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and building products simpler and cheaper for patrons to take
  • Learn how successful businesses are connecting with patrons like never before via Twitter, Facebook, YouTube, and additional social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Leader Erik Qualman is a ex- online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world’s largest private education firm

Socialnomics is essential book for anyone who wants to know the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach patrons directly.

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