Social Media Marketing For Dummies
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- ISBN13: 9780470289341
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Learn how simple it is for your market to get your message
Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an simple, inexpensive way to enlarge your audience, customers, and business.
Social Media Marketing For Dummies provides an indispensable resource for tiny businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:
- Use Twitter, blogs, Facebook, and additional social media outlets to full advantage
- Make your own online spokesperson for your brand
- Identify social media sites that appeal to your target audience
- Tell which social platform works for which objectives
- Renovate a unique, Google-able voice in social media
- Optimize your page to attract clicks and customers
- Set up a program to assess your success and measure your results
Social Media Marketing helps you learn the art of social media marketing to erect your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
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This is a fantastic read, covering both the basics and advanced fundamentals for Social Media Marketing. His deep literary, practical, and hands on understanding is unmatched. If you want your digital properties to be establish, you must master this.
Reader’s Rating: 5 / 5
“Social Media Marketing for Dummies” is the perfect antidote for any marketer who fears that “going social” is something that only patrons do. After reading this book you’ll see why businesses large and tiny have every reason to embrace the social world, too, so long as they are willing to renovate a more authentic social voice and become more responsive to patrons. In the tradition of the “For Dummies” series, Shiv Singh’s book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social battle to applying metrics. By the way, the “For Dummies” title is something of a misnomer. Shiv’s insights are reasonably applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile battle. I work closely with Shiv at Razorfish and am lucky to delight in the benefit of his insights all the time.
Reader’s Rating: 5 / 5
Fantastic resource for marketers looking to incorporate social strategies and tactics but not sure where to start. Covers a wide variety of topics which makes it helpful for anyone needing best practices and tips regardless of industry or market size. Well done Shiv!
Reader’s Rating: 5 / 5
I really loved this book and establish it both extremely thought provoking and practical. It has some smart insights, introduces a clear framework for understanding and approaching social media marketing and then clarifies the specifics of how to market on each of the social media platforms while recognizing that this is part of the marketing puzzle and not the whole one. It really seems like a one stop shop in terms of covering the basics, the more strategic concepts (including mobile social media) and the practicalities of what you can “buy” and “earn” across the social web. I certainly recommend this book to read. Its thoughtful, point and actionable and not hype driven. The leader obviously has a lot of experience in this space and it shows.
Reader’s Rating: 5 / 5