Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
Where to buy Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter books online?
- ISBN13: 9781591843177
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The classic bestseller that taught the business world that safe is risky; very excellent is terrible; and above all, you’re either remarkable or invisible
In 2002, Seth Godin questioned a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that additional companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-right brands?
Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren’t effective anymore. Marketers were ignoring the most vital P of all: the Purple Cow.
Cows, after you’ve seen one or two or ten, are dull. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, patrons snub a lot of brown cows, but you can bet they won’t snub a Purple Cow.
You can’t paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.
Purple Cow launched a movement to make products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who’ve taken the message to heart.
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Fantastic Book!
Must read for marketing majors!
Reader’s Rating: 5 / 5
Godin brilliantly lifts his title from the legendary poem by Gelett Burgess. Classic Godin, (remember “yoyodyne”?) he doesn’t in fact differentiate his new work so much as borrow interest from a name else’s work, to which he gives small credit, and from which he wrings credibility and goodwill that are not properly his.
There’s no excellent ethics here.
Reader’s Rating: 1 / 5
Are people really buying this POS? It seems business-school-wanna-bes are particularly victims, so let me tell them that they are missing NOTHING special! I like Seth Godin’s columns in Quick Company, but there is absolutely nothing new here – it’s as if the publisher wanted to rip people off individually. Save your money.
Reader’s Rating: 1 / 5
There is nothing remarkable about Godin’s book on being remarkable. All the info in this book is basic business sense. I am an artist.. how can I possibly sign my name to a painting that I do not feel is original or remarkable?? Anyone who starts a business knows the info in this book. If you didn’t reflect your product was better than others why on planet would you have launched it? Unless you are like really, really dumb.
Reader’s Rating: 1 / 5
I’ve read this book about three times now, permanently alternative up on something new with each read. When applied to your buisness (I own a few websites) it can work real well. Of course, trying to instill these changes at your day job – well, thats another tale. hehe.. but a excellent levelheaded read. Quick. To the point.
Reader’s Rating: 5 / 5