Marketing: Real People, Real Choices
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Product Description
No additional book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, capitalist-all ears Spotlight boxes, and end-of-part cases based on a real start-up company. The wide supplement package, including the “Living Laboratory” website, reinforces the experiential thrust of the text.
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I bought a book from Textcellar and it said on the listing that the book was in a fantastic condition. I paid $50 for the book and it looked like a $5 book. Very terrible condition. Looks very terribly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don’t reflect I am gonna buy from you next time.
Reader’s Rating: 2 / 5
I specifically questioned the seller if the book doesn’t have highlighting because I have a hard time reading a textbook with the chapters highlighted. She said that it doesn’t have highlighting and the book is unused with just a slight crack on the take in. When I received the book, most of the chapters were highlighted. The book has been used and looks very ancient. The take in is worn out and some pages are ripped and folded. I wish that the seller told me the truth.
Reader’s Rating: 1 / 5
The package never arrived and I am still waiting to hear back from the seller.
Reader’s Rating: 1 / 5
I was super excited to find the edition (5th) I needed for so cheap that is until it arrived. I was incorrectly sent the 4th edition and my class had already ongoing. There was no way for me to contact the seller so I had to sit through a painful conversation with a name at Amazon’s customer service. In the sellers defense they did send out the right edition but it arrived too late and my class had already ongoing. It’s been a month and I’m still waiting for my refund. Buy beware!! I’m wary to buy another textbook through Amazon for dread that this will take place again. I finished up having to buy the book through another site and have it overnighted which finished up costing a lot…
Reader’s Rating: 1 / 5
Book was in very excellent condition and I recieved it in a timely manner with no problems.
Reader’s Rating: 5 / 5