Influence: Science and Practice
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- ISBN13: 9780205609994
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while effective as a salesperson, fundraiser, advertiser, and in additional positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the keenly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, power, and scarcity.
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Robert Cialdini’s Influence: Science and Practice is a useful book but suffers from some severe flaws. I establish the work to be rather mechanical in its approach, the writing is tired and uninspiring and the organization is reminiscent of a primary school textbook. But, I do like the insight offered by the book and would recommend a casual reading.
Reader’s Rating: 3 / 5
Got this book for a social psychology class. Can read slow sometimes. Excellent information over all. Still simpler to read then my text book.
Reader’s Rating: 3 / 5
Influence: Science and Practice, by Robert B. Cialdini, Ph.D. has sold over a 250,000 copies in nine different languages. Does that make you stand up and take notice? Of course it does, it is called social proof. Well, count my review among the rest of the five-stars out there; this book is top notch. I hope that influences you to not only buy his book but devour the content.
Reviewed by: James L. Clark, MBA, MSc., PhD Candidate is a serial infopreneur whose book Wading Through The Crap: How To Start Living The Successful Life You Have Permanently Wanted (ISBN 0972697551) has received rave reviews. Accelerate your success online and off by applying James’ battle-tested and proven personal development strategies (only available online at his Success Lacking Boundaries® website: http://www.jameslclark.com) and you’ll see incredible results immediately too!
Reader’s Rating: 5 / 5
This is a brilliant book, get it now, I cant add more to what people have said .
Reader’s Rating: 5 / 5
Everything with the “influence” in a title is just a terrible attempt to repackage Cialdini’s work.
Reader’s Rating: 5 / 5