Ignore Everybody: And 39 Other Keys to Creativity

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Ignore Everybody: And 39 Other Keys to Creativity

Product Description

Hugh MacLeod’s acclaimed blog Gaping Void draws 1.5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. In Snub Everybody, he expands his thoughts about unleashing creativity in a world that regularly thwarts it.

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Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he ongoing to doodle on the backs of business cards while sitting at a bar. Persons cartoons eventually led to a well loved blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new thoughts emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Snub Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plot depends on you suddenly being “learned” by some huge shot, your plot will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 additional young hopefuls, waiting for a miracle. All existing business models are incorrect. Find a new one.
* The thought doesn’t have to be huge. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Amazon Exclusive: Leader Hugh MacLeod on Having a Life

Ignore Everybody: And 39 Other Keys to Creativity

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