Good to Great: Why Some Companies Make the Leap… and Others Don’t

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Good to Great: Why Some Companies Make the Leap... and Others Dont

  • ISBN13: 9780066620992
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

The Challenge
Built to Last, the defining management study of the nineties, showed how fantastic companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with fantastic DNA? How can excellent companies, mediocre companies, even terrible companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from excellent to fantastic?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to fantastic results and sustained persons results for at least fifteen years. How fantastic? After the leap, the excellent-to-fantastic companies generated cumulative stock returns that beat the all-purpose stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite pointer of the world’s greatest companies, including Coca-Cola, Intel, All-purpose Electric, and Merck.

The Comparisons
The research team contrasted the excellent-to-fantastic companies with a carefully selected set of comparison companies that failed to make the leap from excellent to fantastic. What was different? Why did one set of companies become truly fantastic performers while the additional set remained only excellent?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew learned the key determinants of greatness — why some companies make the leap and others don’t.

The Findings
The findings of the Excellent to Fantastic study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to learn the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from excellent to fantastic requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of fantastic results. Equipment Accelerators: Excellent-to-fantastic companies reflect differently about the role of equipment.
  • The Flywheel and the Doom Loop: Persons who launch radical change programs and wrenching restructurings will nearly certainly fail to make the leap.

    “Some of the key concepts discerned in the study,” comments Jim Collins, “glide in the face of our modern business culture and will, reasonably frankly, upset some people.”

    Perhaps, but who can afford to snub these findings?

    Amazon.com Review
    Five years ago, Jim Collins questioned the question, “Can a excellent company become a fantastic company and if so, how?” In Excellent to Fantastic Collins, the leader of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers started their quest by sorting through a list of 1,435 companies, looking for persons that made substantial improvements in their performance over time. They finally settled on 11–including Fannie Mae, Gillette, Walgreens, and Wells Fargo–and learned common traits that challenged many of the conventional notions of corporate success. Building the transition from excellent to fantastic doesn’t require a high-profile CEO, the latest equipment, innovative change management, or even a fine-tuned business strategy. At the heart of persons rare and truly fantastic companies was a corporate culture that rigorously establish and promoted disciplined people to reflect and act in a disciplined manner. Peppered with dozens of tales and examples from the fantastic and not so fantastic, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Excellent to Fantastic is one of persons books that managers and CEOs will be reading and rereading for years to come. –Harry C. Edwards

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