Food Styling: The Art of Preparing Food for the Camera
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Product Description
The authoritative and comprehensive guide to the art and craft of food styling
Based on her 30 years of experience in food styling for publicity, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-perfect with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business.
Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from building a beverage appear to sweat to producing persons perfect grill inscription on meat lacking a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both veteran foods styling pros and first-timers alike.
- This is the only book of its kind on the market, shedding light on the art and craft of food styling
- More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is open in media
- The book features a timeline of 60 years of food styling, a glossary of vital terms, and a listing of vital styling resources
- The only book the aspiring or professional food artist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between
Whether you’re looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the essential guide to making stunning culinary visuals.
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I am a food photographer by trade. Delores Custer is an practiced in food styling. I have attended workshops she held and seen endless images of her work. Her work is stunning. It is refreshing to see a food styling book coming out written by a pro who also teaches the art of food styling. Delores Custer is the guru of food styling.
Just got my copy today. Delores Custer book is everything I expected it would be. It addresses the business part as well as the art of food styling. A must have book for anyone who like to know more about the skill of food styling. If you are serious about getting into the food styling business look no further this is the book for you. It is stuffed with tons of useful information.
Reader’s Rating: 5 / 5
When I ordered this book I expected small more than techniques for styling food. When I received it and started to read through it I was amazed with how much more it offered. It offered all that I had expected and a lot of very excellent information on the history of food styling, what the business of food styling encompasses, about various kinds of jobs, organizing jobs, lots of personal tales from the leader’s work experiences and so much more. This is worth the beefy fee tag and I would recommend it to anyone who is interested in getting into the business of food styling as well as serious hobbyists. It is a very large and sturdy book printed on high quality materials. The layout inside is very well done and everything is well organized and simple read whether you choose to read take in to take in, as I am doing, or by a particular topic as needed.
Reader’s Rating: 5 / 5
This is simply the only book you need to know all about food styling. I have bought a fews over the years, this one take in everything and goes more into deeper details.
Reader’s Rating: 5 / 5
OK, I’m sure many others will like this book as much as I do, but if Delores Custer had studied my business and written a book just for me, she couldn’t have done more.
It is massive, thorough and comprehensive, yes. But so gorgeous, well-organized and entertaining, you’ll want to jump right in.
I am constantly striving to improve performance as a food photographer for the menus of independent restaurants. I may have to buy a second copy, so additional food photographers and designers at Menu Works can pass it around. Because this copy will not place my side for many years to come.
For me, the heart of the book, comprising more than 150 pages, is chapter 11, “Effective with the food: Overcoming Challenges.”
Food styling is detail work, and this section deals with point food items in extraordinary detail. Cakes for instance. How to adjust baking temperature to achieve a dome or a flatter top. How to cut a perfect lock. How to match the slice to the plate size. How to mount the slice on the plate for simple adjustment. How to frost the two-layer slice after it’s cut. (A surprising trick here.) How to patch unwanted bubbles in the surface of the cake. (Warning, you won’t be eating the cake after you do this.) Mixes versus scratch. How many ounces of batter Custer uses per layer. 9-inch versus 8-inch pans.
The leader brings this level of detail to soup, pies, beverages, salads, etc., etc.
There are additional books out there. But to learn more about styling food for the camera, this is the book you’ll want to keep close at hand.
Reader’s Rating: 5 / 5
For anyone that is even remotely interested in food styling or photography, this book is an incredible piece of work. Though it is much more entertaining than a textbook, the sheer amount of information in this book really gives it the feel of a textbook for a master class on food styling that you could pay tens of thousands of dollars to participate in.
I am already well on my way in the business, but have never had the opportunity to stop and really learn the tricks of the trade… as a replacement for, the trade just kind of swept me up and took me for a ride. While food styling is just one aspect of my work (I am also the photographer, as well as the art director/designer/illustrator/etc. of entire cookbooks for clients) there is so much information in this book that I’ve establish plenty of tips on the non-food styling aspects of my business as well.
I have to give a huge thank you to Delores Custer for writing this book. Compiling such an impressive book about such a point topic is a gift to persons of us that it will truly benefit.
If you work in the business, there is no question that you should own this book… even if you reflect you know it all, you will still find many of the anecdotal tales hilarious. (Like the time she and her team spent an entire day prepping 80 bowls of salad for 1 massive photograph, only for the client to crop out most of the bowls in the final ad.)
If you don’t work in the business, but just delight in looking through cookbooks, food magazines, or even watching food television shows… you may even delight in this book more than the professionals, as you read all of the secrets and tricks that make the food you see in print look so darn excellent.
This is the only book on my coffee table at the moment. It’s gorgeous and it proves to all my guests that I don’t just play with food all day!
Reader’s Rating: 5 / 5