Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business
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- ISBN13: 9780817400019
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Become the professional photographer you were meant to be.
Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Learn how to:
· Use your unique skills and talents to carve out a niche all your own.
· Avoid the mistakes most photographers make.
· Choose a business style that fits the way you want to spend your time—and live your life.
Quick Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t effective. If you want to erect a competition-proof creative business in the twenty-first century, it’s time to throw out the ancient rulebook and get on the quick track!
Includes free access to Dane’s well loved self-assessment test (a $20 value) to jumpstart your journey!
“I can’t reflect of a better way for anyone to start their professional photo career than to read Quick Track Photographer.”
—Scott Bourne, publisher and host of Photofocus.com
“As much about finding out who you are as it is about how to become a truly fantastic photographer. Highly recommended!”
—Amit Gupta, founder of Photojojo.com
“This book is worth its weight in gold.”
—Gary Fong, photographer, leader, and creator of the Lightsphere
“The best resource for today’s photographer—BAR NONE!”
—Scott Sheppard, host of “Inside Digital Photography”
Buy Cheap Quick Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business Online
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Many people who have had successful careers in photography would tell you that what you do behind the camera is only 20% of what makes you make it. This book is about the additional 80% of what it takes to survive in this competitive meadow. I’ve spent most of my adult life in huge business, and photography has permanently been that appealing part-time leisure activity, part-time job that I regularly dream of turning into my second career when the time is right. A lot of the leader’s advice sounds “corporate” to me, and as a name who assumes that my business experience would be a help if I went into the photography full-time, I reflect this can add a valuable perspective to anyone considering this meadow.
The central theme is the leader’s focus on coming to terms with who you are and what you’re ultimately best at offering as your product. In this sense, it offers a excellent deal of motivational thought around building a brand around yourself, sell you and not the photograph, etc. Especially insightful is the notion of determining what your right strengths are, and then focusing on that, rather than trying to be what you’re not. A talented architecture photographer probably makes a substandard wedding photographer, for example. I see this as essential advice, especially for the novice who might be really talented – but have no thought how to stay all ears on his core competencies or to erect a business around his most valuable skills. Indeed, this is excellent advice that transcends photography and could apply to many professional career choices.
The leader also includes a personality inventory in the form of an online test. You answer a large number of questions, and it offers an assessment of where you are on the curve between freelancing (which the leader defines as long-suffering assignments from others) to being more of a self-direct artist (which the leader refers to as “Signature Branding”). It’s certainly an approach you don’t typically find in this meadow, but if you’ve never seen this sort of thing, it can give you some appealing insights into what makes you tick.
The leader also seems to have strong credentials as a practicing photographer, so it’s not like many business books that sound like they’re coming at the theme from a distance. Mr. Sanders has been in the trenches and speaks from real experience. It’s more “this is why I’ve been a success” than a name pontificating lacking the benefit of really having succeeded himself.
Generally, I liked it a lot and it made me reflect about a whole host of things I might not have considered otherwise. Recommended!
Reader’s Rating: 4 / 5
Book was informative and up beat. A excellent reference for anyone considering apt a full time photographer, as it discusses the pro’s and con’s of the photography business.
Reader’s Rating: 4 / 5
It has help me a lot on building up my mind on who I am.Thank You
Reader’s Rating: 5 / 5
This is not like any book on professional photography that you have ever read. It really is a “get into business primer and motivation” for creative professionals of all types.
The leader really knows his stuff and the real world of photography. He doesn’t mess around with the “standard” advice that you receive (hire an accountant, attorney, incorporate, etc) and as a replacement for gives you the real world primer on what it takes to be a successful photographer. He describes the real career paths of successful pro photographers and how they simple “just do it” to make their success take place.
Creative professionals of EVERY ENDEAVOR can find motivation in these pages. Oftentimes the successful professionals start in really unrelated careerss and against all odds and wisdom of “the establishment” make it at professional photography through determination and attitude.
You’ll find plenty of motivation here.
Reader’s Rating: 5 / 5
One of the most well loved self-helps books for job-seekers has been “What Color is Your Parachute.” This updated version of “Quick Track Photographer” takes the same approach aimed at professional photographers. The emphasis is upon examining what your photography related business skills are and what you want to achieve, either before selecting photography as a career or when redirecting your career after starting out.
The book suggests that there is an vital choice the photographer must make in selecting a career direction: take assignments from a name else (what the leader calls “freelance”) or seek assignments for oneself (which the leader calls “Signature Brand Photography”). To aid in achieving that goal, the leader provides access to an on-line self-assessment of one-hundred and fifty questions, which he calls the “pDNA” (photographer, discovery, negotiation, activation) that outputs a report that discusses one’s personality and skills. The book then goes on to show how the reader’s personality and skills are related to the choice between effective for a name or being your own boss. The book discusses the pros and cons of each mode, and furnishes tales about photographers, including the leader, who were faced with the choice. There are some additional bits of business advice, like telling the photographer to farm out work that is not related to the essential parts of one’s job. The leader emphasizes that today’s photographer must provide value to his or her boss or client, and inveighs against apt a “grumpy”, that is, a complainer about the system rather than one who accepts the way things are and goes about achieving his or her goals. There is small additional discussion of what is required of a professional photographer. The leader also has a web-site that includes forums related to the theme of his book, but as near as I could tell, access to the significant forums required an additional fee and I did not explore the forums.
I suppose that for some aspiring professional photographers, building the choice between freelance and signature brand photographer is really vital. But both of the patterns that the leader describes seemed aimed at people who wish to be event or studio photographers, rather than persons who aim at additional types of photography careers, like a press or fine-arts photography. On the additional hand, I would agree with the leader that knowing one’s skills and personality and selecting goals are essential for a successful career, in photography or otherwise.
Sorry to say, Sanders uses words that he defines in a special way that may confuse readers. For example even the words in the title “quick track” suggest that he is going to clarify how to become successful quickly, even though, as far as I can tell, that’s not his goal. Even the words “free lance” normally mean not employed by one company. Even Signature Brand photographers are free lancers. Also, the continual use of buzz words like value and brand made me feel like I was listening to a management motivational speaker.
If you are considering a career in photography and don’t feel you have an adequate assessment of yourself or some thought of where you want to head in your career, this book may prove useful to you. If self-knowledge and goals are not a problem for you, you might be better off reading about additional aspects of professional photography.
Reader’s Rating: 4 / 5