Emotional Design: Why We Love Everyday Things
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- ISBN13: 9780465051366
- Condition: USED – VERY GOOD
- Notes:
Product Description
Did you ever marvel why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman fully demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.
Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and all-purpose readers who like to reflect about their stuff.
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Quick manner of language and no need to go to town, search the bookshop and find out they have to order it as well.
Reader’s Rating: 5 / 5
This book is uninspiring and dull. The leader has a huge ego and does not translate his thoughts effectively. The book is a long dull read and not anything new to persons in design.
Reader’s Rating: 1 / 5
Donald Norman’s in depth look at things we use everyday makes you really reflect. You start to analyze everyday objects. The book is all about the intention of an object and how an object is designed, which makes that object what it is. The book introduces and is laid out by the three aspects, or levels, of design: visceral, reflective, and behavioral. The examples and case studies are appealing reads that keep you involved. Yet, still left unanswered questions. The book could have done with out the last chapter on robotics that reads like an eerie science fiction narrative.
Reader’s Rating: 3 / 5
Understanding the emotions patrons feel about the objects you sell can help your business make the most of its product designs. Practiced Donald Norman clarifies how being attractive, fun and enjoyable makes a product better. He clarifies that the emotions which affect buy decisions are based on three aspects of design: “visceral” (appearance), “behavioral” (performance) and “reflective” (memories and experiences). He provides appealing case studies to show how objects evoke emotions. Norman’s central theme is that “attractive things work better.” And, the book works best when he hews to that theme; the last section, where he veers into a discussion of robots, doesn’t seem as pertinent or as strong. We recommend this book to anyone who wants to know how design affects emotions, and how emotions affect purchasing decisions.
Reader’s Rating: 5 / 5
I really like this topic, but i establish the book a small hard to read because some parts can be dull.
It’s a excellent book
Reader’s Rating: 3 / 5