Click: The Magic of Instant Connections

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Click: The Magic of Instant Connections

Product Description
You know the feeling. You meet a name new—at a party or at work—and you just hit it off. There is an instant sense of company.
 
In a word, you “click.”
 
From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.  
 
From two co-workers who fall head over heels for each additional while out to dinner and are married a month later (and fifteen years later remain just as in like), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely all ears on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re more pleased and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical tie be consciously encouraged?  Is there a way to make such peak experiences, whether on a date or in your job? 
 
According to Ori and Rom Brafman, there is. 
 
In a powerful, tale-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic relations in our work and relationships.
  
From actors vying for a role on a well loved TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.
 
A fascinating journey into how we engage with the world around us, Click will transform our thinking about persons moments when we are in the zone and everything seems to fall into place.
 
Acclaim for Sway:

“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times
 
“A unique and compulsively readable look at unseen behavioral trends.” –Chance

“A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.”–Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

“[An] engaging journey through the workings—and failings—of the mind…Their tales of senselessness…are as fascinating as the lessons we learn from them.” –Quick Company

“Count me swayed–but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We’d be fools not to learn what they have to teach us.”–Robert B. Cialdini, leader of New York Times bestseller Influence

“If you reflect you know how you reflect, you’d better reflect again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you’ll learn how our all-too-human minds really work.”–Alan M. Webber, founding editor of Quick Company

From the Hardcover edition.

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