Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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- ISBN13: 9781591396192
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Winning by Not Competing: A Fresh Approach to Strategy
Since the dawn of the manufacturing age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to make profitable growth in the future.
In a book that challenges everything you thought you knew about the supplies for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from making “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves-which the authors call “value innovation”- make powerful leaps in value that regularly render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to building the competition beside the point and outlines principles and tools any company can use to make and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.
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I have terrible experience as well as excellent ones with Amazon. This was one of the better ones. The books came quick. I bought new editions though so there isn’t much else to say about that, but thanks for building life simpler and haveing so many options.
Reader’s Rating: 2 / 5
W. Chan Kim made creative strategy crystal clear for people in the business world by himself crafting a Blue Strategy in his own book.
It is certainly a book worth reading and teaching.
Reader’s Rating: 5 / 5
Chances are I just finished the book “The Medici Effect” from Frans Johansen, and establish that the core thoughts of this “Blue Ocean Strategy” are mostly the same but differently definited its name. Frankly, you could place this title as detailed case studies of “The Medici Effect” with more implementation guidelines.
But the most appealing thing is that while these two titles presenting about blended concepts from different fields of industries to generate “Blue Oceans” or “Medici Effect”, it brought me back to the core theme of “The Parallel Universe” open by the book “Hyperspace”. There’re some hints that you can feel their coincidence of thoughts.
Reader’s Rating: 4 / 5
A appealing book that bring increase your confidence and also bring back your focus.
Reader’s Rating: 4 / 5
This is a very simple read with a lot of real evidence from persons companies who have successful made a unique niche for themselves in the market.
Reader’s Rating: 4 / 5