Blink: The Power of Thinking Without Thinking
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- ISBN13: 9780316010665
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we know the world around us. In BLINK, he revolutionizes the way we know the world within. How do we make decisions–excellent and terrible–and why are some people so much better at it than others? That’s the question Malcolm Gladwell questions and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop composition, and the New Coke, Gladwell shows how the difference between excellent choice building and terrible has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell’s television journalism so well loved and his books such perennial bestsellers as it reveals how all of us can become better choice makers–in our homes, our offices, and in everyday life.Amazon.com Review
Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling leader of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to reflect tiny and focus on the meaning of “thin slices” of behavior. The key is to rely on our “adaptive unconscious”–a 24/7 mental valet–that provides us with instant and sophisticated information to warn of danger, read a weirder, or react to a new thought.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us “mind blind,” focusing on the incorrect cue leaves us vulnerable to “the Warren Harding Effect” (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the “dark side of blink,” he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes choice-building. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell’s thoughts about what Blink Camp might look like. –Barbara Mackoff
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loved every bit of it!!!
Reader’s Rating: 4 / 5
DONT THINK TOO MUCH BC UVE ALREADY THOGHT ENUF AND UR JUST HOLDING URSELF BAK, WITH ALL THIS ANALITIKAL CONTMPLATION ? BE A REAL MAN AND MAKE THE JUMP, THIS IS WHAT WINNERS DO AND IF U WANT NOT BE A LOSER EN PERPETUA THEN JUST DO IT LIK SAY THE COMPANY SLOGAN FROM NIKE !!!! GREAT BOOK FOR LACKERS OF MOTIVATION!
Reader’s Rating: 5 / 5
Oh boy! This book is fantastic! There are so many excellent advices for me and you!’You can easily with the red score! This is one of the best books in the world!
Hups… sorry.. I was just kidding
Reader’s Rating: 1 / 5
Well he is clearly a liberal, and it makes sense considering who he is. Just the same his book is wonderfully written, and painstakingly refernced. I have seldom seen a more logical and thorough writing, or one more readily readable and packed with interetsing as well as useful information. I couldn’t recommend this work highly enough.
Reader’s Rating: 5 / 5
How can this intelligent and undoubtedly engaging leader spend an entire book talking about first impressions lacking mentioning “women’s intuition?”
Throughout my career I have never paid mind to the difference between men and women – bc I never wanted to “play that card.” The industry tells us to be men in order to compete and after a certain point, some push back and find their own style.
But, I am starting to take exception with the fact that men feel the need to “own” certain characteristics by constructing hard lingual boundaries around the concept – thereby taking away from its original place of origin.
Is it too woo-woo to just say “wow, women were on to something – we can learn a thing or two?”
Reader’s Rating: 2 / 5