Affluenza: The All-Consuming Epidemic

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Affluenza: The All Consuming Epidemic

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In chapters with titles like “Inflated Expectations” and “A Rash of Bankruptcies,” Affluenza, from the producer of the award-winning TV specials Affluenza and Escape from Affluenza, uses the whimsical metaphor of a disease to tackle a very serious theme: the hurt done — to our health, our families, our communities, and our environment — by the obsessive quest for material gain. The authors examine the origins, evolution, and symptoms of the affluenza epidemic. But more importantly, they explore cures and suggest strategies for rebuilding families and communities and for restoring and respecting the planet. “A fantastic book, very amusing yet deeply serious.” — Peter Barnes, cofounder, Effective AssetsAmazon.com Review
In their eye-opening, soul-prodding look at the excess of American society, the authors of Affluenza include two quotations that encapsulate much of the book: T.S. Eliot’s line “We are the hollow men / We are the stuffed men,” which opens one of this book’s chapters, and a quote from a newspaper article that notes “We are a nation that shouts at a microwave oven to hasten up.” If these observations make you grimace at your own ruthless consumption or sigh at the rushed pace of your life, you may already be ill. Read on.

The definition of affluenza, according to de Graaf, Wann, and Naylor, is something akin to “a painful, contagious, socially-transmitted condition of overload, debt, anxiety and waste resulting from the persistent pursuit of more.” It’s a powerful virus running rampant in our society, infecting our souls, distressing our wallets and financial well-being, and threatening to ruin not only the environment but also our families and communities. Having begun life as two PBS programs coproduced by de Graaf, this book takes a hard look at the symptoms of affluenza, the history of its development into an epidemic, and the options for treatment. In examining this enveloping disease in an age when “the urge to splurge continues to surge,” the first section is the book’s most provocative. According to facts the authors quote and expound upon, Americans each spend more than $21,000 per year on consumer goods, our average rate of saving has fallen from about 10 percent of our income in 1980 to zero in 2000, our credit card indebtedness tripled in the 1990s, more people are filing for bankruptcy each year than graduate from college, and we spend more for trash bags than 90 of the world’s 210 countries spend for everything. “To live, we buy,” clarify the authors–everything from food and excellent sex to religion and recreation–all the while squelching our intrinsic curiosity, self-motivation, and creativity. They offer past, political, and socioeconomic reasons that affluenza has taken such strong root in our society, and in the final section, offer practical thoughts for change. These use the intriguing tales of persons who have already opted for simpler living and who are creatively struggle the disease, from building simple habit alterations to taking more in-depth environmental considerations, and from living lightly to managing wealth responsibly.

Many books make you reflect the leader has jam-packed everything he or she knows into it. The feeling you get reading Affluenza is reasonably different; the authors appear well-read, well-rounded, and intelligent, knowledgeable beyond the content of their book but smart enough to realize that we need a fleeting, sharp jolt to admit our current ailment. It’s a well-worn cliché that money can’t buy happiness, but this book will strike a chord with anyone who realizes that more time is more valuable than toys, and that our relentless quest for the latest stuff is breeding sick individuals and sick societies. Affluenza is, in fact, a clarion call for persons interested in being part of the solution. –S. Ketchum

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